Is it possible, nowadays, to make your dreams come true and achieve your ambitions without necessarily having to compromise?
As you may well see, this is our firm belief, and the reason why, fed up with all the fake stereotyped models imposed by our society, in an October night, 2005 we decided to develop a pure and genuine project, which could be inspiring for all those people who, as we do, feel the need to rebel and to fight all the banalities and injustice that surround us.
We strongly felt the need to find a brand, one single distinctive word to combine style, energy, dynamism with concepts and values as: desire to stake one’s all, never surrender, seriousness, devotion, coherence…
That October night, thanks to a flashing and mystic intuition, was when
AMBITION came to life.
Thanks to the synergy between two dynamic multimedia Italian companies, and after two months of hard work, in September 2006 the first version of the website
www.ambitionworld.it was first put online, and even in the first three months it produced unbelievable numbers:
-387.116 pages visited
-1.683.184 hits
-1.151.350 GB (more than a tetrabyte) of downloaded video files
(Source: LiveSTATS.XSP Internet data, October-December 2006)
Encouraged by those first results, we decided to expand the project, targeting for new and even more ambitious results.
The challenge was issued.
As we wanted to expand our message, our new target was to spread the “ambition” brand on a worldwide scale (doesn’t sound easy, right?!)
Furthermore, the complexity (craziness?) of this aim, together with a seriously limited budget led us to the creation of new kinds of advertisement and communication, based mainly on those same values which were the base of the whole project at first: devotion, professionalism, creativity, and a good amount of good luck on our side…
It was once said that
"The distance between genius and craziness is measured only by results" and, thanks to you, we already achieved many and important results!
Every single day,
AMBITION is enriched with new friends who, all together, feed the “hearth” which allows us to go on with our adventure.
We brought all of ourselves into play fearlessly, with great humility and a lot of devotion…
We don’t want to change the world, we’re not that arrogant, but if our project will encourage or inspire even only one single person, then we’ll be able to say that our mission is accomplished…
Being
AMBITION is simply up to you!
io la mia sfida l'ho cominciata 4 anni fa quando la mia vita ha cominciato a non girare piu' attorno ai soldi ma attorno al vento e al mare che mi danno ogni volta la forza e la consapevolezza di amare ogni piccola cosa che mi circonda...strada difficile lo so, ma ogni giorno e' vissuto al massimo e con consapevolezza di essere vivo e di sfruttare cio' che e' stato creato per l'uomo e non cio' che l'uomo ha creato per se stesso...non viviamo la settimana per il week end o per le ferie...
cerchiamo di viverla sta vita...la societa' ti fa credere che siamo immortali...
ma il tutto e' appeso ad un filo...io domani potrei non esserci e mi chiedo: sono realmente contento di cio' che sto facendo? o mi sto sacrificando per non so quale bingo finale(pensione, guadagni vari...) al quale forse non arriveremo mai? e' dura la strada della liberta' da questo sistema...sono tante le sconfitte e i colpi che si ricevono... e' dura l'incertezza del domani ma e' bella allo stesso tempo...
non si puo' cambire la societa' o il sistema, si puo' solo vivere di conseguenza e fregarlo semplicemente pensando ogni tanto con la nostra testa e non con quella della massa, rendendosi conto giorno per giorno che siamo vivi...basta poco...ringrazio sempre il mare e le onde che ogni volta quando ho dei dubbi e sono triste, mi rimettono sulla giusta strada...la mia ambizione e' proprio quella di trasmettere la bellezza della vita in ogni sua parte nonostante le sofferenze di ogni giorno...ricordandosi che il rimpianto e' la disoccupazione del pensiero ,bisogna sempre essere alla ricerca di nuove emozioni...ciao, Sirio